Rooted in the Mediterranean way of life, Paralia's philosophy is clean, natural, fun, purposeful and effective. Less is more, laughter is essential, and beauty is found in the everyday.
About us
Inspired by the sun-drenched coasts of Greece, Paralia Beauty pays tribute to the enchanting harmony of Greek land and sea, intertwining tradition with modernity and nature with the senses.
Founded by Eleni, Paralia Beauty emerged from her deep love for her Greek heritage and her appreciation for skincare that's honest, fun, and uncomplicated - along with a notable passion for olives. Paralia emphasises a reverence for simplicity and celebrates the natural rhythm of life.
Meticulously sourcing ingredients from Greece’s rich and historical landscape, Paralia prioritises quality over excess, crafting products that seamlessly enhance your daily routine with minimal effort.
OUR VALUES
Paralia Beauty is rooted in our founder’s Greek heritage, inspired by Greece’s timeless way of life and its revered natural ingredients. We honor tradition by sourcing sustainably from the land and sea, bringing the essence of Greece into every formula.
OUR VALUES
Play is built in.
It’s our rhythm, less routine, more ritual. Beauty that’s fun, vibrant, and easy. Always simple, always a little fun.
OUR VALUES
Intentional by design.
Every choice matters, from what we source to how we craft it. Potent natural actives meet smart innovation, always with sustainability in mind. Recycled, recyclable, and built to last, because better beauty is conscious, not careless.
AUTHENTICITY
PLAY
INTENTION
INGREDIENTS
Crafted with purpose, powered by nature.
Developed with our chemists, our custom formulas combine the best of Greek-grown ingredients and Australian manufacturing standards. Meticulously sourcing from Greece’s rich and historical landscape, Paralia prioritises quality over excess, crafting products that seamlessly enhance your daily routine with minimal effort and maximum effect. Each formula is designed to deliver visible results, instantly and over time. Rooted in ancient wisdom and backed by modern science, our nutrient-dense blends offer the very best of clean skincare, nothing unnecessary, just the really good stuff.
SUSTAINABILITY
We care deeply for the planet, it’s the only one we’ve got. That’s why every choice we make, from consciously sourced botanicals to packaging crafted with post-consumer recycled materials, is rooted in intention.
“Clean” might not have a universal definition, but for us, it’s non-negotiable. At Paralia, clean means formulas free from the unnecessary, created with transparency, and designed to respect both your skin and the earth. Every formula is developed in a lab with care, using high-quality ingredients that deliver on feel and function.
INGREDIENTS
SUSTAINABILITY
